Tuesday, May 20, 2008

Leverage Your Assets - Everyones got 'em

Google does an amazing thing. They provide search for everyone, for FREE!

Recently Google posted an article about where they are heading with Search. Some of the fantastic things on the horizon is the hopefully broad adoption of Google Health.

This illustrates an interesting aspect of Google, and other smart businesses. Leveraging your assets.

This process begins with a searching inventory of what your assets are. What skills do you, and your employees poses? What experience do you have? Once you have identified your assets, see if there are any good fits. Places where your assets go together well. If not, then identify possible products or markets that you can tailor some of your assets to. Little things you can do to turn these assets into additional revenue. Work at it, stay focused on your end goal helping others by producing jobs and revenue.

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